Global Solutions For Global Farmers

We are driven by a vision to continuously innovate the future of farm production. We offer advanced and end to end farm mechanization solutions through a portfolio of global brands that cater to the customized needs of the farmers around the world.

Mahindra tractor is the world's largest selling tractor brand, by volume and India's No.1 tractor maker for more than three decades now.

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tractors

In our mission to enable farmers to rise to the best of their capabilities we offer a complete range of farm mechanization solutions under 2 brands.

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implements

Rice is the third most produced crop is a staple on dining tables, the world over. At Mahindra we endeavour to ease the burden of production from the farmers,

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rice - transplanters

Why Farmers Choose Mahindra

State-of-the ART R&D

Our advanced R&D facilities help provide cutting-edge and innovative technology solutions to farmers across the globe.

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World-Class Manufacturing

With robust manufacturing facilities across 8 countries around the globe, we raise the bar on excellence in quantity and quality every year.

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Unparalleled Quality

At the forefront of Mahindra is it's dedication to quality. We are the world's first and only tractor manufacturer to win the prestigious Japan Quality Medal and Deming Application Prize.

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Mahindra Brand Evolution

54

Years of Experience

52

Countries and Counting

4Million

Farmers Enabled

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Updates

25 May 2020

THE FAIR DEAL IS THE BEST DEAL

Erkunt Tractor started 2020 fast. Knowing the importance of brand visibility and the opportunity to meet new farmers,

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22 May 2020

THE FOCUS IS ALWAYS THE FARMER

With an intent to reach out to more farmers across the length and breadth of Australia, Mahindra appointed 8 new dealers

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22 May 2020

EXHIBITING THE BEST IN THE BEST WAY

At the 142nd Akita Seeds and Saplings Exhibition and the 71st Agricultural Machinery Show,

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21 May 2020

THE INNOVATIVE SPIRIT GETS REWARDED

At the Chugoku Regional Invention Awards hosted by the Japan Institute of Invention and Innovation,

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20 May 2020

DEALERS AND VISION CONVERGE IN ANTALYA

How to add more success with every passing year? Analysing past year learnings and setting the roadmap for the year ahead makes for a good foundation.

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18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

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15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

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18 May 2020

Retail Push through Promotion and Customer Connect

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.

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14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

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12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

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07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

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05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

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05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

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01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

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22 November 2019

Two New Tractors Launched At Agritechnica

The biggest stage undoubtedly makes for the best launch pad. To introduce the world to its new tractors, ArmaTrac chose Agritechnica 2019,

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25 November 2019

Making A Mark At The Bursa Fair

To make a big impact, a big platform is needed. And in Turkey, it doesn’t get bigger than the Bursa Fair. Hisarlar made the most of this opportunity and let the world know of its products’ excellence.

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25 November 2019

A Grand National Dealer Meet

Moments to connect, motivate and celebrate were created by Hisarlar with its National Dealer Meet. It was an impressive gathering of ambitious minds and outstanding achievers.

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22 November 2019

The Right Marketing Moves

In an endeavour to increase brand recall value and deepen the customer brand connect, an extensive marketing campaign was rolled out during September – November 2019.

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20 November 2019

Celebrating The First Tractors Made Abroad

This is what a company on a mission looks like. In less than a year, the first ArmaTrac tractors weremanufactured in Sudan.This is what a company on a mission looks like. In less than a year, the first ArmaTrac tractors weremanufactured in Sudan.

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16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

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