Global Solutions For Global Farmers

We are driven by a vision to continuously innovate the future of farm production. We offer advanced and end to end farm mechanization solutions through a portfolio of global brands that cater to the customized needs of the farmers around the world.

Mahindra tractor is the world's largest selling tractor brand, by volume and India's No.1 tractor maker for more than three decades now.

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tractors

In our mission to enable farmers to rise to the best of their capabilities we offer a complete range of farm mechanization solutions under 2 brands.

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implements

Rice is the third most produced crop is a staple on dining tables, the world over. At Mahindra we endeavour to ease the burden of production from the farmers,

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rice - transplanters

Why Farmers Choose Mahindra

State-of-the ART R&D

Our advanced R&D facilities help provide cutting-edge and innovative technology solutions to farmers across the globe.

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World-Class Manufacturing

With robust manufacturing facilities across 8 countries around the globe, we raise the bar on excellence in quantity and quality every year.

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Unparalleled Quality

At the forefront of Mahindra is it's dedication to quality. We are the world's first and only tractor manufacturer to win the prestigious Japan Quality Medal and Deming Application Prize.

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Mahindra Brand Evolution

7+

Decades

100+

Countries

150+

Companies

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Updates

17 March 2022

FINDING FAVOUR AT THE FAIRS

Part of the Erkunt Tractor family since 2021, ‘Hisarlar Makina’ is one of the leading agricultural machinery manufacturers in the Turkish and global markets. With the

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15 March 2022

BIG HAPPENINGS AT THE FAIRS

Two of Turkey’s biggest agricultural fairs were the platform for path-breaking launches by Erkunt Tractor.

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11 March 2022

CONNECTING WITH THE FARMERS

One of the best ways to deepen the farmer-brand bond is to offer them services to maintain their tractors in top form, as it is their most reliable partner.

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09 March 2022

TRAIN TO REACH THE NEXT LEVEL

As training upgrades the technicians’ skills, they are able to provide better service, which reflects well on the brand.

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07 March 2022

MAKING AN IMPACT ON GROUND

Swaraj made the most of Nepal’s largest exhibition on Agriculture and Farm Machinery, Nepal Agritech International Expo to give its products extra mileage.

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03 March 2022

AN INTERESTING TRACTOR DISPLAY

On ground events generate a lot of interest and excitement, as farmers get to see the tractors on display and understand them better. Rancon Ltd.’s huge mela campaign,

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01 March 2022

BIG PRESENCE AT THE FAIR

Nepal’s largest exhibition on Agriculture and Farm Machinery, Nepal Agritech International Expo, provided the perfect platform for Mahindra to showcase its strength in this field.

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25 February 2022

GAINING FROM THE EXHIBITION

Agricultural exhibitions are a fertile ground for ideas and interactions. And in Uganda, the Harvest Money Exhibition, one of the largest trade events, has ignited a lot of interest

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23 February 2022

TAKING GOOD CARE OF TRACTORS

Farmers need their tractors to perform optimally through all seasons and on every kind of terrain. For this to happen, the tractors have to be regularly checked and kept well-

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21 February 2022

GETTING TO KNOW THE TRACTORS

The importance of retail finance for the tractor segment cannot be emphasised enough. Its availability has proven to be the strongest enabler in boosting the industry’s trade

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17 February 2022

IMPORTANT LAUNCH AT TRADE FAIRS

There’s no better platform than trade fairs to showcase a brand’s strength and connect with the farmers. After the pandemic-induced gap of 2 years, Mahindra once again made

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15 February 2022

EXTENDING THE BRAND REACH

Mahindra continues to increase its footprint in Brazil. In the first week of February, Vittacar Mahindra was appointed as Mahindra’s dealer. Located in one of Brazil’s most

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11 February 2022

A HIGHLY BENEFICIAL PARTNERSHIP

Right in the beginning of 2022, the partnership between Mahindra Brazil and Lar Máquinas, the business unit of Lar Cooperativa, the 3rd largest cooperative in the state of

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09 February 2022

CELEBRATING A MILESTONE

February 2022 marked a significant occasion for Cohema, Mahindra’s dealer in Uruapan, Michoacan. Cohema completed three successful years of being part of the Mahindra

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07 February 2022

CAPITALISING ON A TRADE EVENT

On ground events present the undeniable opportunity to heighten brand awareness and showcase the product strengths to the farmers. In March 2022, the Agricultural Expo was

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