Global Solutions For Global Farmers

We are driven by a vision to continuously innovate the future of farm production. We offer advanced and end to end farm mechanization solutions through a portfolio of global brands that cater to the customized needs of the farmers around the world.

Mahindra tractor is the world's largest selling tractor brand, by volume and India's No.1 tractor maker for more than three decades now.

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tractors

In our mission to enable farmers to rise to the best of their capabilities we offer a complete range of farm mechanization solutions under 2 brands.

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implements

Rice is the third most produced crop is a staple on dining tables, the world over. At Mahindra we endeavour to ease the burden of production from the farmers,

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rice - transplanters

Why Farmers Choose Mahindra

State-of-the ART R&D

Our advanced R&D facilities help provide cutting-edge and innovative technology solutions to farmers across the globe.

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World-Class Manufacturing

With robust manufacturing facilities across 8 countries around the globe, we raise the bar on excellence in quantity and quality every year.

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Unparalleled Quality

At the forefront of Mahindra is it's dedication to quality. We are the world's first and only tractor manufacturer to win the prestigious Japan Quality Medal and Deming Application Prize.

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Mahindra Brand Evolution

54

Years of Experience

52

Countries and Counting

4Million

Farmers Enabled

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Updates

08 September 2020

GETTING TO KNOW THE TRACTOR BETTER

Mahindra’s sole distributor, DIMO, began an extensive on ground promotional campaign with an impactful, catchy theme, Swaraj Godata Yodhaya, Madata Shurya, which means ‘The warrior on land is 

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26 August 2020

PROUDLY IN THE FINAL STAGE

In an extremely honoured moment, ArmaTrac was chosen as one of the finalists at the Tractor of the Year Award, which is being held digitally for the first time this year. ArmaTrac is competing in the 

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21 August 2020

HAPPY BEGINNINGS AT AN EVENT

ETC Agro, Mahindra’s sole distributor in Tanzania, participated in the launch event of the Tractor Financing Scheme by CRDB Bank. Held on 21st & 22nd September 2020 at Dar es Salaam, the event 

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21 August 2020

TO TRAIN IS TO IMPROVE

As Mahindra spread its reach in Brazil by appointing new dealers, a simultaneous effort was made to keep the dealers well-informed and trained to enable them to serve the farmers better.

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20 August 2020

EFFECTIVE USE OF SOCIAL MEDIA DURING COVID

In today’s difficult times, with restrictions on movement and social gatherings due to Covid19, Shwe Tun Co. Ltd has focused its efforts of reaching its target groups by using social media platforms like

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19 August 2020

CHANGING GEARS TO ACCELERATE GROWTH

Myanmar being one of the focus markets, there were some strategic changes made in Mahindra’s representation in this market. A new stronger distributor got appointed at the beginning of 2020

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18 August 2020

GROWING BIGGER AND MORE POPULAR

Mahindra’s high performing tractors have a lot to offer to farmers in terms of features and advantages. It’s only best that an increasing number of farmers have easy access to these tractors. 

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17 August 2020

GETTING READY FOR THE BIG SEASON

DIMO Agri Machinery division launched its annual Mahindra tractor service campaign in preparation for the upcoming ‘Maha’ season. The service campaign was organised between 11th August and 5th 

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11 August 2020

GOING BEYOND BUSINESS

Not every deal is pure business, not every act a profit generating one. Working for the larger good, Mahindra’s dealers contributed to alleviate the pains faced by society. 

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10 August 2020

IMPORTANT DISCUSSIONS GO LIVE

Adapting to the new normal of no in-person meetings, topics significant to farming in Brazil were discussed over live sessions online.

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07 August 2020

TRADE FAIR GOES ONLINE

Due to the current reality of limited public interaction, most business activities are moving to the virtual world and staying connected with their audience.  

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05 August 2020

CATERING TO URBAN NEEDS

Going beyond the farms, Mahindra tractors were recently chosen for the effective upkeep of a region. For the first time, 4 tractors of the 8000 series were bought by the Dnipropetrovsk Municipality in

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