NEWS UPDATES HISTORY

06 January 2021

THE INNOVATIVE SPIRIT IS AWARDED

Mitsubishi Mahindra Agricultural Machinery Co. Ltd.’s commitment to technological advancement reaped a moment of high honour for

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01 January 2021

GAINING RECOGNITION FOR R AND D

Erkunt Tractor’s commitment to research and development for years won it a place in the prestigious list by Turkishtime Magazine

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23 December 2020

A NEW ALLIANCE FOR MARKET GROWTH

In a strategic move, Sampo Rosenlew, one of the most popular combine harvester brands in Norway, entered into a collaboration

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18 December 2020

SCALED UP INCENTIVES AND INTERACTIONS

Leveraging the mood of the festive season to strengthen the bond between Swaraj and the farming community, a mega promotion titled

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17 December 2020

DRIVING UP THE BRANDS APPEAL

With a focus on Swaraj’s core brand values and on creating a buzz around its tractors, 7 of its key distributors planned and

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17 December 2020

RISING AGAINST THE PANDEMIC

As the nation, along with the world, plunged into an unprecedented healthcare, economic and social crisis, Mahindraites rose in

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15 December 2020

ENHANCING THE FARMING EXPERIENCE

Mahindra is single-mindedly focused on pioneering accessible technology to provide a wide range of tractors that meet the diverse farming needs and transform the lives of

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14 December 2020

BRAND COMMUNICATION AND PROMOTION

Reinforcing the brand’s message and making it more attractive with a promotional offer, Mahindra’s 3 major distributors gave the brand a good marketing push.

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11 December 2020

A MAHA SEASON PRESENCE IN SRI LANKA

In the last quarter of year 2020, extensive efforts were made to boost the brand presence. Tactical consumer offers and easy

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