NEWS UPDATES HISTORY

08 June 2026

Celebrating people, stories, and the spirit that moves us forward

To strengthen connection and shared growth within the organisation, Erkunt Traktör launched Bizden Biri (One of Us), an internal inspiration series aligned with Mahindra’s Rise philosophy.

08 June 2026

A new era of growth through human-centred leadership

This year, Erkunt Traktör launched Rise Up, a mentoring program designed to build a long-term culture of development, collaboration and leadership

08 June 2026

Strengthening bonds through collaboration and shared vision

Erkunt Traktör’s global partnerships grew deeper with visits by noted people, and affirmed confidence in its manufacturing excellence.

08 June 2026

Showing strength where the industry meets

Erkunt Traktör continued to reinforce its presence by engaging directly with farmers, partners and industry leaders through a series of high-impact exhibitions.

08 June 2026

Winning attention by speaking the farmer’s truth

From September to November 2025, Mahindra rolled out a focused digital video campaign across Facebook and YouTube to strengthen brand awareness in the tractor segment.

08 June 2026

Strengthening brand value with active participation

With farming needs rapidly evolving across South Africa, Mahindra ensured a strong, on-ground presence.

08 June 2026

A network that powers the future of farming

When the right people converge with a clear purpose, progress accelerates. In November, Mahindra brought together more than 150 dynamic participants including dealers,

08 June 2026

A time for care and courage

In agriculture, attention to detail determines the quality of every harvest. Health is no different. This Pink October, Mahindra reinforced a simple, powerful message that caring for yourself is as…

08 June 2026

Taking knowledge and performance to the field

Across key agricultural regions, Mahindra has taken a practical approach by bringing its tractors, technology and expertise directly to the soil where decisions are made.

08 June 2026

Making new ground count with oja 3140

Tudo Agrícola, Mahindra’s leading dealer in Rio Grande do Sul, expanded its reach into Erechim, one of the most productive agri-zones, known especially for its thriving poultry sector.

08 June 2026

Advancing agriculture through innovation and partnership

Mahindra marked a strong presence at the first International Exhibition on Diversified Use of Potato, Export and Modern Preservation Technologies, held in December 2025 at ICCB, Dhaka.

07 January 2025

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.