Triple Launches at the Annual Tractor Dealer Conference

07 January 2025

For the first time ever, the Sri Lankan Annual Tractor Dealer Conference was held, outside its home country, in Kochi, India. What made the conference held on 6th May 2016 an even more landmark one, was the triple debut of the Mahindra tractors – Arjun Novo series and Yuvo series, and key implements – Gyrovator, Rice Transplanter and Cultivator. The mega launch event which unfolded at JW Mariott was organised in association with key distributor partner, DIMO Pvt. Ltd., from Colombo.

The conference started with a warm traditional welcome followed by the product launch. The new, advanced tractors and implements stand true to the company’s philosophy of providing ‘Sustainable Farm Tech Prosperity’ and meet the market needs perfectly. Hence they sparked the highest level of confidence amongst the dealer fraternity.

The event was attended by more than 80 key dignitaries including dealers and the Mahindra and DIMO teams. Mr. Ranjith Pandithage, Chairman & Managing Director, DIMO; Mr. Sanjay Jadhav, Vice President & Head of International Operations (AFS) – South Asia; Mr. Gahanath Pandithage, CEO, DIMO; Mr. Subodh Arora, Senior GM, Product & Marketing (IO-Tractors); Mr. Madhav Kelkar, GM, Customer Care (IO-Tractors); Mr. Gihan Fernando, Deputy General Manager, Agri Machinery Department – DIMO; Mr. Saji Varghese, Manager, Sales – Sri Lanka, graced the event with their presence.

The event concluded on a celebratory note, with dealer partners being felicitated for their outstanding performance in F ‘16. It was a major success, with channel partners getting highly enthused by the new range of product offerings. This was a sure shot sign of their association with brand Mahindra as well as our distributor partner DIMO Pvt. Ltd. becoming stronger