Intent And Actions That Go a Long Way 2

07 January 2025

Mahindra has captured a 20% market share in the region, and has won the heart of the paraguay farming community.

For over a decade, Mahindra and M/s MotorMarket have enjoyed a strong business relationship. Where Mahindra’s tractors are built to perform, M/s MotorMarket has put in tremendous efforts as our distributors to intensify brand Mahindra’s presence in the country. Among all, the initiatives taken in the western Chaco region are praiseworthy. This area is characterised by harsh conditions of very heavy soil, thorny bushes everywhere and low rainfall. Farming is limited and totally dependent on the monsoon season that favours pasture crops, dairy and live-stock farming.
MotorMarket works with the co-operatives in this area and organises regular engagement with them. These include frequent visits by Mahindra and MotorMarket officials, training and knowledge sharing sessions and product displays. As a result of these efforts, Mahindra has captured a 20% market share in the region, and has won the heart of the Paraguay farming community.