NEWS UPDATES HISTORY

20 September 2026

How Investing in the Right Tractor Delivers Long-Term Value

Farming does not usually follow a neat timetable. One day you need to prepare the soil, the next day you need to sow, and before you know it, harvesting is…

10 September 2026

What Is the most suitable tractor for Different Agricultural Applications?

A tractor on a farm has a busy life. Sometimes it will be land preparation; other times it will be pulling a trailer, working in the crop rows or helping…

28 August 2026

How the Right Tractor Can Improve Return on Investment (ROI) in Farming

Farming has never been about the numbers. There is fuel to manage, labour to organise, crops to protect and weather that every now and then likes to surprise us all.…

09 August 2026

How the Right Tractor Improves Field Productivity Throughout the Year

There’s rarely a timetable for farming. There is a month for ploughing, a month for sowing, then the work of tending the crops, reaping the harvest and the unending task…

18 July 2026

Choosing a Tractor for Multi-Crop Farming: What to Consider

A farm does not have to stick to one job. One season may be for ploughing, another for sowing. The tractor can be kept busy all year round preparing for…

07 July 2026

How to Evaluate Tractor Performance Before Buying?

For any farmer, buying a tractor is a major decision. It is expected to work long days, changing soil conditions, heavy loads and demanding farm operations without fuss. So, you…

20 June 2026

Understanding Tractor Specifications Before You Buy

Tractors can make long hours in the field easier, but selecting the right one takes more than looking at its horsepower and price. Each farm has its own needs. Soil…

08 June 2026

Celebrating people, stories, and the spirit that moves us forward

To strengthen connection and shared growth within the organisation, Erkunt Traktör launched Bizden Biri (One of Us), an internal inspiration series aligned with Mahindra’s Rise philosophy.

08 June 2026

A new era of growth through human-centred leadership

This year, Erkunt Traktör launched Rise Up, a mentoring program designed to build a long-term culture of development, collaboration and leadership

08 June 2026

Strengthening bonds through collaboration and shared vision

Erkunt Traktör’s global partnerships grew deeper with visits by noted people, and affirmed confidence in its manufacturing excellence.

08 June 2026

Showing strength where the industry meets

Erkunt Traktör continued to reinforce its presence by engaging directly with farmers, partners and industry leaders through a series of high-impact exhibitions.

08 June 2026

Winning attention by speaking the farmer’s truth

From September to November 2025, Mahindra rolled out a focused digital video campaign across Facebook and YouTube to strengthen brand awareness in the tractor segment.