THE ADVANCED YUVO TECH PLUE SERIES LAUNCHED

27 March 2023

The Bangladesh farming community got introduced to one of the most advanced ways to increase farm productivity with the grand launch of Mahindra Yuvo Tech+ tractor series. The Yuvo Tech+ range of tractors is powered by a high-torque engine, advanced 12 Forward + 3 Reverse transmission, and is designed to have high ground clearance and high lift capacity hydraulics, plus convenience features like side shift gear lever, flat platform and comfortable seating, making it ideal for all agriculture and haulage applications. Both the 575 DI (45 HP) and 585 DI (50 HP) Yuvo Tech + models come with Mahindra’s 6-year warranty. Yuvo Tech+ series was launched at the Indo- Bangladesh Agri Mechanisation Summit organised by the Tractor and Mechanisation Association (TMA), India in collaboration with the FBCCI (Federation of Bangladesh Chambers of Commerce and Industry), CII (Confederation of Indian Industries) and the Indian High Commission, Bangladesh. Held in January 2023 at the International Convention City Bashundhara, Dhaka, the event began with the ribbon cutting ceremony, and included an address by Mr. Hemant Sikka (President, Farm Equipment Sector, Mahindra & Mahindra Ltd.) at the inaugural session. The summit was well-attended by eminent dignitaries like Mr. Pranay Kumar Verma (India’s High Commissioner to Bangladesh) and Mr. Mohammad Abdur Razzaque(Agricultural Minister of Bangladesh), seniorMahindra executives like Mr. Sanjay Jadhav(Vice President & Head Exports – InternationalOperations, FES), Mr. Ramesh Ramachandran(Senior Vice President, Strategy and Farming)and Mr. Sourabh Biswas (Head, FES – IO,Bangladesh), as well as Mr. Romo RoufChowdhury (Group Managing Director, RanconAgro Machinery), Mr. SultanuzzamanSazan(Executive Director, Rancon Agro Machinery)and Mr. Araj Chowdhary (AutomobileCoordinator, Karnaphuli Group), and mediarepresentatives. At the launch of the Yuvo Tech + series,Mr. Hemant Sikka said, “At Mahindra, our brandpurpose is totransform farming and enrichlives. The new advanced engine technology,transmission and hydraulics of Yuvo Tech+makes it the most advanced tractor in itssegment, through which we aim to deliver thebest-in-class productivity, comfort, savingsand earnings to the ever-demanding andhighly aspirational farmers of Bangladesh.To recognise this indomitable spirit of thefarmers of this country, we are happy topresent an ‘Indomitable Tractor – MahindraYuvo Tech +’. We are delighted and confidentthat the product will be very well received byour customers.” He added, “The agriculturesector needs to be mechanised to meet thegrowing demand for food.” The entire tradeevent as well as the launch of Yuvo Tech+tractor series was extensively covered by leading media houses in their print and onlineversions. By launching the Yuvo Tech+ tractors,Mahindra has strengthened its 26-year longrelationship with the country and its farmers,and taken one more step in enabling them toRise.