Retail Push through Promotion and Customer Connect

18 May 2020

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market. From expansion of the dealer network to advertising, effective marketing ideas were put into action for greater impact.

In order to increase reach in South Serbia, new dealers were appointed in Kragujevac and Nis. After the association was formed, monthly display targets were finalized which were successfully implemented through village-wise demonstrations and participation in prominent local agricultural fairs. It led to increased brand awareness and inquiry generation.

Agropanonka, Mahindra’s distributor, qualified for the government’s 50% - 65% subvention scheme and passed on the benefit to the customers.The scheme was well advertised in newspapers and trade magazines. In addition, a detailed plan including online ads and social media posts ensured increased traction in the digital space. There is no doubt that such continued efforts will yield results in the future, deepening Mahindra’s foothold in Serbia further and strengthening its relationship with the farmers.

More Updates

More Updates

16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

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01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

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05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

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05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

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07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

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12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

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14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

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15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

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18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

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20 May 2020

DEALERS AND VISION CONVERGE IN ANTALYA

How to add more success with every passing year? Analysing past year learnings and setting the roadmap for the year ahead makes for a good foundation.

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