07 May 2020
An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February, Mahindra Mexico made its move to strengthen its consumer connect in Latin America.It collaborated with its dealer, Group Quimia and participated in Expo Agro 2020 in Culiacan,Sinaloa. The event took place from 5th – 7th February and was well-attended. The attractive display of tractors and friendly approach impressed the visitors.As Mahindra Mexico had already participated in this expo since the last two years, being present this year too reinforced the brand’s presence in the trade.
Later in February, Mahindra Mexico made the most of a new opportunity which arose with the launch of the Aguascalientes Farm Show. It teamed up with its dealer, Magritep and exhibited its impressive range of tractors at this event which was held on 25th February. The intent to launch this Farm Show was to offer subsidies to local farmers and hence it attracted a lot of footfalls and there was a substantial interest in the event.
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