01 February 2019
Mahindra made a power-packed start to 2019 with participation in not one but three major agribusiness events in Brazil.
In February, the brand was present at Show Rural Coopavel, one of Brazil’s biggest trade fair. Held between 4th and 8th February in Cascavel, Parana, it was supported by 5 authorised dealers for the region, Agronomica, Torynno, Simoagro, Maquisolo and Agronews. The fair was visited by around 2,88,000 people, who got to witness the launch of Mahindra’s compact 2025 tractor model. This tractor is just right for working in greenhouses, narrow streets and flowerbeds up to 80cms., where the manoeuvring space is restricted, and is best suited for the needs of producers of tobacco and grapes.
In addition to the launch, Mahindra displayed 8 other tractor models. Its booth was attractively designed and modern with a focus on its new campaign message ‘Made in Brazil. For Brazil.’ The MStore also attracted visitors with its striking structure and brand new merchandise. The event got extensive media coverage with live interviews as well as recordings for websites, news portals, magazines, newspapers, radio and TV. Testimonials of Mahindra’s customers were also taken by the journalists
From 8th to 12th February, Expoprado, an important farm show was organised in South Brazil. In this show, Mahindra was represented by the local dealer, Tudo Agricola, who grandly showcased a range of Mahindra tractor models - 4530, Max 26, 6060, 8000, 8000S and 9125. The event was well attended and producers of stone crops like peach and plum, as well as apple and grape found the brand impressive. Mr. Elton Sotoriva, one of the partners of Tudo Agricola, said, “We show the strength of Mahindra. We work with an emphasis on low power tractors. The producer from the region who came to know Mahindra realised that we have what he needs.” The other mega event Mahindra was part of was Expodireto Cotrijal. One of Brazil’s largest agricultural fairs, it took place between 11th and 15th March and was attended by esteemed personalities. Mr. Hamilton Mourao (Hon. Vice President of the Republic), Ms. Tereza Cristina (Minister of Agriculture), Mr. Eduardo Leite (Governor, Rio Grande do Sul) graced the event with their presence. From Mahindra’s side, Mr. Cleo Franklin (Vice President, Marketing, Dealer Development and Strategy, Latin America) was present at the event and interacted with the press as well as shared important issues regarding the Brazilian market. “I can observe and feel what our customers need. How it acts and how we should lead the Brazilian brand.” he said. This was the 20th edition of the fair and it was the biggest one by far. The brand’s presence here will for sure have a far reaching positive impact.
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