07 December 2020
Mahindra believes not just in being the World’s No. 1 tractor brand, but also in empowering farmers to turn their dreams into reality.
The story of Mr. Vando Souza, from Santana do Itararé / Paraná region, is one of the many joyous stories that Mahindra is a part of. Mr. Souza, a silage corn producer, came to know about Mahindra 8000, the 80 HP tractor, during a demo held in 2015 on a 11-hectare property. Since then, attracted by the tractor’s operational simplicity and robustness, he wished to own it. After five years of planning, the dealer Nosso Campo’s assistance and Mahindra Finance’s support, Mr. Vando finally realised his greatest dream of owning a Mahindra tractor. He bought the Mahindra 9500S model and was ecstatic about it. “Today I am making a dream come true and I thank God for that! It is a tractor that I recommend! Anyone who wants a brave tractor that it is easy to operate, must buy the Mahindra brand. Whoever tests, decides for a Mahindra tractor”, he said with joy and confidence. Stories like these illustrate the role Mahindra plays in the lives of farmers, by being a part of their journey of growth.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,
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Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer
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Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact
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Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil
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An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,
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After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,
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Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.
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In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.
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The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at
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When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,
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