Mahindra Reigns Supreme At Expointer

16 December 2019

Success that exceeds expectations is the best ever. Mahindra had the best show in Expointer as it surpassed its sales by 35% than the previous year. That too, at a time when other brands announced a 5% reduction. The expansion of the tractor portfolio and dealer network played an important role in this record-making achievement.

Held between 24th August and 1st September 2019, the event attracted a large number of visitors. Mahindra’s exhibition area was branded stylishly, and was spacious as well as comfortable which made the visitors feel welcome. The interactions were informative, as representatives offered visitors technical support, answered their queries and let them know about the tractor highlights.

 

"I had no intention of buying the tractor this year, but I changed my mind while I was testing the tractor on my property."

- A grap e producer from Monte Belo do Sui

During this event, two new models 2025 and 6075 stole the spotlight. A grape producer from Monte Belo do Sui spoke to the press about the 2025 model, “I had no intention of buying the tractor this year, but I changed my mind while I was testing the tractor on my property. The quick response on tough terrain, such as the region where I work in vineyards, helps me save time and improve productivity. Moreover, there is fuel saving.” The campaign line at the show ‘Love at First Test Drive’ resonates well with reality.

On the other hand, the 6075 model, recommended for semi-densified applications, has great versatility and power in the field with low fuel consumption. All in all, it functions with the lowest operating cost in Brazil. Visitors verified the real-time savings on a tablet at the booth and were pleasantly surprised to find the number at 15%. Participation in the Expointer was a wise move by Mahindra as it increased brand awareness and also gave people the chance to engage with the tractors personally and know about its strengths.

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