The Right Marketing Moves

07 January 2025

In an endeavour to increase brand recall value and deepen the customer brand connect, an extensive marketing campaign was rolled out during September – November 2019. It was the first ever campaign on such a large scale that covered 18 locations in a period of 60 days. It was a series of continuous events that included road shows, customer meets, Mahindra Jagrukta Abhiyaan and STSC camps. Advertisments in leading dailies also made a favourable impact.

Inaugurations also added to the momentum of these months. A new 3S showroom and workshop with hi-tech facilities opened their doors. While the showroom will make the brand more accessible to the customers; the workshop will ensure great after sales service and maintenance of the tractors.