SPREADING THE DEALER NETWORK

07 January 2025

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

Its first dealer, DBS Auto Clinic, was ready with signage, branding and product display in Strand, Cape Town. In addition, 13 other dealers have been appointed and are at different stages of marketing activity. A few demos were also conducted to give farmers a clear understanding of the working of the farm equipment. The company is very positive about its presence in the South African market and with the right partners a lot will be achieved in the time to come.