Making a dazzling Debut in the Country
07 January 2025
The robust Mahindra tractor 6060 4WD made a grand entry into the Myanmar market on 15th October 2018 at an impeccably organised launch event. Held during the 1st Dealer & Channel Partner Meet at Mercure Hotel in Mandalay, the event was a result of the tremendous efforts put in by Mahindra and its Myanmar distributor,Bandoola Enterprises Ltd.’s team members. The occasion was graced by the presence ofeminent personalities like Mr. Aung Kyaw Kyaw(Director, Agricultural Mechanization Department,Mandalay Division) who was the honorable ChiefGuest, Mr. Nandan Singh Bhaisora (Consul Generalof India, Mandalay) along with his team from the Indian consulate, Mr. U Maung Shwe and Mr. B. L.Goenka (MD, Bandoola Group of Companies).
The guest list also included dealers, MCSP and select invitees from the media fraternity. This gathering of 80 guests witnessed audio visual presentationson different aspects. The one on Mahindra andits presence in Myanmar was presented by Mr. Sandeep Singh (Head of Exports, Farm Equipment Sector – International Operations).Mr. Rajuul Goenka spoke on Bandoola Enterprises Ltd. and its commitment to the Myanmar customers. Mr. Manoj Dalvi (GeneralManager, Sales, Farm Equipment Sector -International Operations) explained about the 6060 4WD tractor and its value proposition.Existing customers shared stories of their pride and joy of owning Mahindra tractors and how they have helped them prosper and Rise in life.
Amidst great fanfare, the 6060 4WD tractor was unveiled, which was followed by a product familiarization session and press interaction.The first customer was also handed over the keys to the tractor. The guests then left for the Bandoola Enterprises 3 S facility where a fully equipped Service Centre was inaugurated.Before the day ended, there was a dealer interaction session back at the hotel followed by enthusiastic discussions over dinner.The launch generated a great amount of interest in the dealer and farming community. It can thus be safely said that the tractor is poised for journeying on the glorious path of success in Myanmar.
