High Performance Tractor Range Launched

07 January 2025

Mahindra made its way into the lives of Sudanese farmers with the grand launch of its tractor range on 10th and 11th December 2019. A big-scale event was organized in Wad Madani, Sudan to introduce the high performance range of tractors in association with channel partner Mahgoub Sons Group. The range which includes 15HP to 92HP tractors will cover the needs of every farmer, irrespective of their farm sizes.

The launch event had a good mix of information, interaction and entertainment. It started with detailed presentations on the brand and the tractor range. There were demos on 11th December, which showcased the strengths of these powerhouse tractors. On 10th December, moments of entertainment were planned too with standup comedians, local singers and dance troupes putting up fabulous performances.

I am confident that our customers would be delighted with  the low cost of operation that these tractors offer

On the occasion of the launch, Mr. Bobby Salwan (Zonal Head, North Africa, Mahindra & Mahindra) said, “At Mahindra, our purpose is to pioneer accessible farm mechanisation solutions that can transform the lives of farmers worldwide. We are pleased to introduce a range of high-performance tractors that offer enhanced productivity, fuel efficiency and comfort. These reliable workhorses are designed to perform multiple tasks with ease. I am confident that our customers would be delighted with the low cost of operation that these tractors offer.”

We strive to ensure 100% customer satisfaction by ensuring availability of spare parts and prompt service.

Mr. Idris Altom (General Manager, Mahgoub Sons Group) added, “We are a customercentric company, with a vision to be the ultimate choice for our customers. We have a strong sales and service network spread across the country which ensures timely delivery of product and after sales support to our customers. We strive to ensure 100% customer satisfaction by ensuring availability of spare parts and prompt service.”

The launch event was well-attended and received an encouraging response. It was covered by prominent media channels, and marks the beginning of a new chapter of progress for the farming community in Sudan.