Biggest Ever Tractor Launch in Nepal

07 January 2025

On 15th June 2016, a grand launch event at Waterfront, Pokhara introduced Nepal to Mahindra Arjun Novo 605 DI. The exclusive showcase was planned along with Mahindra’s major distributor partner, Agni Pvt. Ltd., from Kathmandu.

The scale of the event was impressive with the presence of over 200 guests including the media, dealer partners and customers. Mr. Sanjay Jadhav, Vice President & Head of International Operations (AFS) – South Asia; Mr. Cabinet Shrestha, MD, Agni Group; Mr. Sagar Bhadkamkar, General Manager & Country Head, along with the Mahindra & Agni Group teams made their presence felt at the event.

Addressing the event, Mr. Sanjay Jadhav highlighted the significance of Mahindra as a global group and its international business focusing on Nepal, along with the vision of ‘Farm Tech Prosperity’. Mr. Sagar Bhadkamkar informed the audience about the advantages of the new-age farming solution, Arjun Novo 605 DI, and its relevance to the Nepal market. On the other hand, Mr. Cabinet Shrestha spoke about the strengthening of the Mahindra – Agni Group partnership over two decades and Agni Group’s commitment to focus on the latest infrastructure to offer a complete customer experience for Mahindra.

The information-intensive talks were complemented by a detailed product demo along with delivery to 3 key customers. The audience was excited and extremely positive about the new product offering. The cultural programme which followed added a touch of entertainment to the event.

The event was well received by the media with extensive coverage in all key print and online publications.