A Grand Launch

07 January 2025

The range of specialist tractors, YUVO, was introduced in Sri Lanka on an enormous scale by Mahindra. The tractors come with superior technology in the range of 30-45 HP segment and promise to give more coverage, faster operations and better quality of work. During their launch, Top 10 dealers and key customers of their distributor, DIMO, were in attendance at the biggest ever tractor showcase by Mahindra.

It generated a lot of interest as it was one of the most impressive launches in recent times, and the second significant debut within a year by a Mahindra tractor after Arjun NOVO. The event included a product demonstration along with delivery of the new tractor to 10 key customers. Speaking at the event, Mr. Sanjay Jadhav, Vice President, Head of International Operations – AFS (South Asia), Mahindra & Mahindra Ltd., said “Mahindra envisions becoming the pioneer in providing technology driven agri specialist solutions to farmers across the world and enabling them to Rise to a prosperous tomorrow. The launch of the versatile Mahindra YUVO in Sri Lanka is a step in this direction.”

Mr. Channa, MD, DIMO said, “Over the last two decades together with Mahindra Tractors we have been offering agri solutions to further build our nation’s deep-rooted farming traditions. With this new offering, we aim to take a leap in providing modernized farming solutions, with better output and more income.”