19 October 2021
To maintain the tractor’s efficiency and longevity, maintaining it well is highly essential. Farmers made the most of the service camps being organised across different Upzilla, as they didn’t have to take their tractors anywhere far, the service camps were happening close to where they were. The van campaign by Swaraj’s distributor, Performance Motors Ltd., was a well-timed and successful initiative. On 27th, 28th and 29th September, the branded van toured numerous locations for the service camps in the morning; and in the evening, promoters made announcements over loudspeakers regarding the 6-year warranty available on Swaraj tractors. The camps saw a good turnout, with around 70 Swaraj tractors being serviced and enquiries being generated. More farmers will be reached during October, as the van campaign continues to be rolled out. Farmers returned back with renewed hope for having the best days in the fields with their overhauled tractors.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,
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