GRANDLY DISPLAYING THE BRAND POWER

01 April 2020

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer. In fully branded booths, Mahindra Ag North America exhibited a full line of tractors, UTVs and implements at the two major farm shows in the U.S., National Farm Machinery Show in Louisville, Kentucky, and World Ag Expo in Tulare, California.

World Ag Expo, the world’s largest annual outdoor agricultural exposition, boasted of 1,442 exhibitors on 2.6 million sq. ft. of exhibit space. The 3-day show hosted 1,06,357 attendees representing 46 states, the District of Columbia and 56 countries. Attendees from all over the world networked and learnt about the newest agricultural equipment, services and technology. More than 130 educational seminars, demonstrations and workshops were held over the three days and covered a variety of topics ranging from irrigation to hemp, livestock to international trade. The event began with a speech by the American Farm Bureau Federation President, Mr. Zippy Duvall.

From seed to harvest, the National Farm Machinery Show, the largest indoor show in the U.S., displayed the latest equipment as well as the most innovative technology and offered educational seminars to help farmers prepare for the upcoming planting season. Farmers and agribusiness professionals packed the halls of the Kentucky Exposition Center for industry updates and exciting tractor pull action. Spanning 1.2 million sq. ft., the exhibit space was packed with more than 860 booths of the industry’s latest and most comprehensive display of equipment, services and technology. Other highlights included 24 free seminars which covered topics ranging from market strategies, drones to farm technology.

Mahindra Ag North America made an impact with an impressive presence and formed new business connections while nurturing existing ones.