Strengthening the Brand Connect

07 January 2025

Mahindra tractors made their way into the farmers’ lives in a highly effective manner. A lot of activities were carried out to make the brand rank high on people’s preference list.

Demos of Yuvraj 215, 4025, 8000, 9500 and 6560 models were held in the three provinces of Battambang, Kampong Tham and Phnom Penh. Well-attended by farmers, the demos made the audience more comfortable with the tractors.

Customer meet-ups which included product training gave them detailed information on the working of the tractors. Installation and training were also conducted at the customer’s field.

A vibrant road show was organised in which the tractors were displayed and informative collaterals were distributed. Farmers were also given valuable fuel testing and mileage tips. At the same time, salesmen and technicians were converted into an even more formidable force with intensive training sessions conducted for them.

No stone was left unturned to make Mahindra tractors popular with the potential customers, while equal emphasis was laid on building a team that is well-equipped to handle customers.