Reconnecting With Customers To Rise

07 January 2025

One should always do more of what they excel in. Even if in some cases, it demands a second try. That’s exactly what Mahindra has set out to do. Fuelled by its purpose of empowering farmers to Rise with agri-mechanization solutions, Mahindra is preparing to make a comeback in the Peru market. The first strategic step has been taken with the appointment of a new distributor M/s Agrimaq (Ornavital Group).

Earlier, Mahindra had a significant presence in the Sierra mountain region of Peru and the tractors were very well accepted by the local farmers. In the second run, it was important to rekindle the existing customers’ confidence in the brand before attracting new customers. Agrimaq moved ahead in this direction with perseverance. Reaching out to the existing Mahindra customers wasn’t an easy task, as they were spread across over 1000 kms. from Lake Titicaca in southeast to Piura in the north-west. However, team Agrimaq was undeterred. Led by Luis Chamorro, Jorge Pau and Cinthia and supported by Gary Valencia, they drove across the length and breadth of the country to achieve their aim.

They bravely endured the varied climate and geographies of the high Andes mountains, coastal plains and northern deserts, and personally met with the existing customers. The team inspected their tractors and noted their requirement for spare parts. After that, the team ensured that the spare parts were made available to them at the earliest. Since it was the beginning of the year, the customers were also gifted Mahindra’s 2019 calendar.

Even though this is just the beginning of the journey for Agrimaq, Peru, the team has displayed true commitment to Mahindra’s Rise philosophy. Their customer-centricity has been beyond limits and their actions have spoken louder than any words could ever have. With a start so good, it’s going to be only a matter of time before Aqrimaq reinforces brand Mahindra’s presence in Peru.