On The Fair Track

07 January 2025

Turkey is the world’s fifth largest tractor industry and the International Agriculture Fair organised by TUYAP in Bursa is considered to be the most important exhibition in which all major agri machinery players participate. 526 companies from 35 countries are part of this fair and it is visited by over 270,000 visitors from 60 countries. Mahindra was represented in the 13th edition of this fair held between 12th to 16th October by the Fertan Group. To showcase Mahindra’s strengths, its refreshed 30 Series with Turkey specific features like 540E PTO Speed and other ergonomic and aesthetic improvements were introduced at the fair.

After the Bursa Fair, Mahindra representatives Mr. Subodh Arora, Mr. Manoj Dalvi, Mr. Nagendra Pansare and Mr. S. Sudarsanam visited dealers and customers to collect existing product related feedback and research customer needs for building future products. This visit hugely helped in building customer confidence in the Mahindra brand. The customers who visited the Bursa Fair as well as the ones with whom the Mahindra representatives interacted were very happy with the Mahindra products, appreciating especially their reliability, ruggedness and fuel efficiency.

The Fertan Group also represented Mahindra at the Antalya Fair. Organised by Growtech, the fair was held between 2nd and 5th December and attended by 80,000 professionals from 74 countries. 350 leading companies from 30 countries made their presence felt at the fair. The Fertan Group, a well-established group with 25 dealers across the country, made concentrated efforts to build the Mahindra brand in Turkey.