The newly launched model Mahindra 2025, This powerhouse performer can meet many requirements of the Mexican farmers.
Being at a place where it matters makes all the difference. Mahindra Mexico participatedin Expo Agroalimentaria, one of the biggest and most significant agri-business exhibition in Latin America, for the fourth consecutive year. A 3-day event, Mexico’s biggest farm show took place from 12th –15th November 2019 in Irapuato, Guanajuato. This event has a grand history. It is being held every year since 1996, and is a must-visit for everyone with business interest in agriculture.
At the event, Mahindra tractors were displayed in their full glory. There was a test drive session by Mr. Arturo González (Regional Manager, North Region). He personally conducted the live demo by operating the 9500 and 8000 models to show the tractors’ power and performance to visitors. One of the biggest attractions at the event was the newly launched model, Mahindra 2025. This powerhouse performer can meet many requirements of the Mexican farmers. In addition to the tractor showcase and demos, future strategies were also discussed amongst Mahindra representatives, regional managers and dealers.
Mahindra has been a strong player in the Mexican market because of its focus and ability to help the farming community Rise. Its superior tractors, their efficient diesel performance, 24- hour delivery of spare parts, best warranty in the business, beneficial finance schemes and price promotions have won favour with an increasing number of Mexican farmers
Plans to build its own dealer network in Europe, after the launch of its new extended product range.
Sampo Rosenlew presented its first ever hybrid double rotary combine harvesters at Agritechinca 2019. With this significant launch, the company will step up to Class 6 combines. Their renowned COMIA series has been extended with these new hybrid harvesters, C20 and C22 models which have a cutting width of up to 7.5m. Suitable for large and mid-sized farms, both models have a double rotary instead of the traditional straw walkers. The threshing mechanism has been upgraded to meet bigger threshing needs. While the C20 model comes with a single threshing cylinder, C22 has a pre threshing cylinder. Both combines have retained the same threshing drum width of 134 cm. like the other COMIA series straw walker models. The C20 and C22 combines have a new cylinder variator,
high capacity grain elevator and shaker shoe areas, putting the focus on the fan and sieves. They are fitted with Sampo’s premium AVARA cab, which was introduced in 2017. The new models have been developed in Pori, Finland and successfully tested in different locations globally for a few seasons already.
Mr. Jussi Malmi, Chief Executive Officer, Sampo Rosenlew said, "Recognised for our harvesters by our customers and industry alike, we at Sampo are proud to showcase our newest combine harvesters at Agritechnica 2019. Our first-ever Hybrid Double Rotary Combine Harvesters, will deliver a huge improvement in capacity, retaining Sampo’s standards of compact machines, with efficiency in cost of operation. We expect the COMIA C20 & C22 to be popular among farmers in Europe, Russia,Central Asian Countries and Brazil."
The company known worldwide for its high quality combine harvesters has plans to build its own dealer network in Europe, after the launch of its new extended product range. Having delivered more than 50,000 combine harvesters to approximately 50 countries, Sampo Rosenlew has set its sight on bigger goals for the future.
Mahindra’s visionary move increased its footprint in South Africa. After 15 successful years in thecountry, during which Mahindra flourished its business interests in the automotive and information technology sectors, it launched its farm equipment range, including tractors and implements
At the grand event organised at De Hoek Country Hotel, Magaliesberg, select models in the 7500 and 6000 series of Mahindra tractors as well as the entire range of farm equipment, including Mahindra implements, Sampo Combines and Hisarlar implements – sourced from India, Turkey and Finland – were unveiled. The presence of industry icons, leading distributors and channel partners, banking officials and media made the event a true success.
At the grand event organised at De Hoek Country Hotel, Magaliesberg, select models in the 7500 and 6000 series of Mahindra tractors as well as the entire range of farm equipment, including Mahindra implements, Sampo Combines and Hisarlar implements – sourced from India, Turkey and Finland – were unveiled. The presence of industry icons, leading distributors and channel partners, banking officials and media made the event a true success.
We have been expanding our global operations
and South Africa is a key market for us.
“With the strong historical bonds between India and South Africa, we have embraced South Africa as our home outside India and have already established a strong presence in the automotive business.” Referring to the plant which was set up a year ago to assemble its Pick Up range, which is now among the Top 6 brands in the category in South Africa, he continued, “South Africa will always be our base for Africa. We have our assembly plant in Durban and we have built our brand in automotive.”
Mr. Mathew added, “We have also seen initial success in our generators and construction equipment businesses. We feel this is the right time for us to introduce our wide range of farm solutions here.
Farmers want versatility, efficiency, reliability,
comfort and good service, which matches
exactly with what the Mahindra tractors
launched here offer.
Mr. Rajesh Gupta (CEO, Mahindra SA) said, “Mahindra is the world's largest tractor manufacturer by volume and many of our models are designed for markets that demand tough and efficient solutions which are also effortless to operate in harsh conditions. Our initial market study shows that these attributes are in high demand in South Africa as well and we trust that our products will find favour with customers.” He continued, “Extensive research across South Africa has shown that farmers want versatility, efficiency, reliability, comfort and good service, which matches exactly with what the Mahindra tractors launched here offer.”
The tractors and implements were gloriously displayed at the event and unveiled amidst much fanfare. Media and industry partners test drove the tractors and highly appreciated them. At the event, Mahindra showed its commitment to doing good for the farming community by partnering with a prominent agricultural school to offer a highly beneficial course, The Tractor Operators Course. With this launch, Mahindra will make a deep impact on the lives of farmers in the African continent and give them the opportunity to Rise.
DIMO cares, for the farmers and the tractors. It was evident in the fact that the company rolled out a massive, island wide service camp, which entailed a lot of planning and use of skilled resources to
take place smoothly and efficiently. The service camp covered 95 locations over a period of 35 days during which 1558 tractors were attended to. Key locations had been pre-identified based on tractor park and severity of product concerns in specific pockets. A team of 12 skilled technicians from DIMO and the dealer network were engaged to attend to the product concerns. Parts were stocked 2 weeks before campaign based on the consumption pattern and field complaints. 2 vans and 2 mobile trucks were deployed with the required spare parts and lubricants. Each area had a designated Area Manager and Service Coordinator to ensure everything happened as planned. All the on ground preparations like canopy installation, new tractor display and branding as well as database and inquiry management were handled by professional agencies.
The service camp not only tackled the problems ailing the product, they were a reassurance to the farmers that their tractors would always be well taken care of.
Medical camps were also organized in association with the local government hospitals. To ensure that the service camp was a true success, it was well promoted. Radio ads in Sinhalese and Tamil were aired a week before the camp. Personal invites were delivered to the customers’ doorstep. Posters were displayed at prominent spots in the village, and a van was deployed for promotion on the camp days. Customers were also informed about the camp via telemarketing.
The service camp not only tackled the problems ailing the product, they were a reassurance to the farmers that their tractors would always be well taken care of.
Mahindra made its way into the lives of Sudanese farmers with the grand launch of its tractor range on 10th and 11th December 2019. A big-scale event was organized in Wad Madani, Sudan to introduce the high performance range of tractors in association with channel partner Mahgoub Sons Group. The range which includes 15HP to 92HP tractors will cover the needs of every farmer, irrespective of their farm sizes.
The launch event had a good mix of information, interaction and entertainment. It started with detailed presentations on the brand and the tractor range. There were demos on 11th December, which showcased the strengths of these powerhouse tractors. On 10th December, moments of entertainment were planned too with standup comedians, local singers and dance troupes putting up fabulous performances.
I am confident that our customers would be delighted with the low cost of operation that these tractors offer
On the occasion of the launch, Mr. Bobby Salwan (Zonal Head, North Africa, Mahindra & Mahindra) said, “At Mahindra, our purpose is to pioneer accessible farm mechanisation solutions that can transform the lives of farmers worldwide. We are pleased to introduce a range of high-performance tractors that offer enhanced productivity, fuel efficiency and comfort. These reliable workhorses are designed to perform multiple tasks with ease. I am confident that our customers would be delighted with the low cost of operation that these tractors offer.”
We strive to ensure 100% customer satisfaction by ensuring availability of spare parts and prompt service.
Mr. Idris Altom (General Manager, Mahgoub Sons Group) added, “We are a customercentric company, with a vision to be the ultimate choice for our customers. We have a strong sales and service network spread across the country which ensures timely delivery of product and after sales support to our customers. We strive to ensure 100% customer satisfaction by ensuring availability of spare parts and prompt service.”
The launch event was well-attended and received an encouraging response. It was covered by prominent media channels, and marks the beginning of a new chapter of progress for the farming community in Sudan.
In July, the 5th National Dealers Meet was organised which brought together all the dealers in the network to share strategies, plan the future and build stronger relationships. The event was opened by Mr. Carlos Cogo, an agri-business advisor, who spoke on the theme of Family Farming: Sectorial Profile and Potential in Brazil. During his address, he covered the global agriculture scenario, weather conditions and growth potential in Brazil which needed focus on the mechanisation of small and medium sized farms. He had a very optimistic outlook for the Brazilian farming community with the government extending credit to small and medium scale producers. He concluded that Mahindra could spread its wings across the Brazilian territory in this positive scenario. In recognition of their achievement in different aspects of the trade, dealers were given awards and felicitated.
In July, the 5th National Dealers Meet was organised which brought together all the dealers in the network to share strategies, plan the future and build stronger relationships. The event was opened by Mr. Carlos Cogo, an agri-business advisor, who spoke on the theme of Family Farming: Sectorial Profile and Potential in Brazil. During his address, he covered the global agriculture scenario, weather conditions and growth potential in Brazil which needed focus on the mechanisation of small and medium sized farms. He had a very optimistic outlook for the Brazilian farming community with the government extending credit to small and medium scale producers. He concluded that Mahindra could spread its wings across the Brazilian territory in this positive scenario. In recognition of their achievement in different aspects of the trade, dealers were given awards and felicitated.
The success of Erkunt Tractor is based on its ability to understand the pulse and pain of farmers, and build tractors that provide them with an unmatched solution. 8 years ago, the company began its endeavour to design orchard tractors as there was an intense demand by farmers. Since then, the company has developed 11 compact models under the M series, which are specifically designed for fruit trees such as hazelnut, olives, cherry, citrus fruits, pear and peach.
Now, Erkunt Tractor has come up with one more breakthrough model. After taking into consideration all their needs, Erkunt Tractor has successfully designed the market’s smallest, most agile tractor with the highest manoeuvre capability, Erkunt 95 Fruit Garden Lux. This innovative tractor was launched at the prestigious Bursa Fair and drew the attention of all visitors. With the rise of these small tractors, farmers have happily bid goodbye to the days of big tractors often hitting and damaging fruits.
The targets set for this fair were easily met. As the fair had been publicized through TV commercials, there was added interest in the event with many non-farmers also walking in.
The Super Diamond Fair, which first began in July 2016 in Kyoto, is now in its third year. And this time, it was bigger and better as it was held for two consecutive months. The purpose was to promote new products before the consumption tax increased from October 2019.The first Super Diamond Fair was held on 21st and 22nd June 2019 in Gifu and the second one took place on 12th and 13th July 2019 in Kagawa. In Gifu, two large tents were installed in the large parking lot at Kanpo no Yuku Gifu Hashima to create an exhibition hall. MAM’s GA551XUV tractor equipped with the new SE-Navi, which was launched in May 2019 was displayed here. Approximately 100 customers took a test ride on the second day of the fair. It got a lot of positive response with one customer saying, “It’s the first time that I am driving an agricultural machine using ICT technology. It’s easy for the handle to move automatically, and I would like to equip my existing tractor with this depending on the price.” The fair was a success with sales being more than the targets set.
The targets set for this fair were easily met. As the fair had been publicized through TV commercials, there was added interest in the event with many non-farmers also walking in.
The Super Diamond Fair, which first began in July 2016 in Kyoto, is now in its third year. And this time, it was bigger and better as it was held for two consecutive months. The purpose was to promote new products before the consumption tax increased from October 2019.
The first Super Diamond Fair was held on 21st and 22nd June 2019 in Gifu and the second one took place on 12th and 13th July 2019 in Kagawa. In Gifu, two large tents were installed in the large parking lot at Kanpo no Yuku Gifu Hashima to create an exhibition hall. MAM’s GA551XUV tractor equipped with the new SE-Navi, which was launched in May 2019 was displayed here. Approximately 100 customers took a test ride on the second day of the fair. It got a lot of positive response with one customer saying, “It’s the first time that I am driving an agricultural machine using ICT technology. It’s easy for the handle to move automatically, and I would like to equip my existing tractor with this depending on the price.” The fair was a success with sales being more than the targets set.
To make a big impact, a big platform is needed. And in Turkey, it doesn’t get bigger than the Bursa Fair. Hisarlar made the most of this opportunity and let the world know of its products’ excellence. Held from 8th – 12th October at the Tuyap Bursa International Fair and Congress Centre, the fair attracted more than 3 lakh visitors. Hisarlar had an impressive stand where it showcased 37 products and attracted a lot of attention. The product display, branding and marketing collaterals all reflected its prominent brand stature and Mahindra’s global value. Participating in the fair opened up new avenues of business for the brand, and it’ll undoubtedly have a positive impact on its future growth.
Moments to connect, motivate and celebrate were created by Hisarlar with its National Dealer Meet. It was an impressive gathering of ambitious minds and outstanding achievers. The National Dealer Meet took place between 7th – 10th November 2019 in Antalya and saw the participation of 69 dealers. During these four days, Hisarlar’s market performance in 2019 was evaluated and the expectations and strategy for 2020 was discussed. On the first day, top managers made their presentations, which were followed by Q&A sessions. One-to-one interviews with the media, the awards ceramony and gala dinner took place on the second day. 11 awards were given to felicitate the dealers for their outstanding performance. The category for the different awards were Region-based Performance, Spare Parts Sales Performance, and Special Awards were given for Business
Development, Innovative Differentiation, Alternative Thinking, Driving Positive Change and Accepting No Limits.
he National Dealer Meet was a success and it set the tone for the coming year, full of promise and drive to further extend the growth trajectory of Hisarlar
