12 October 2021
With the intent to keep the sales representatives’ community focussed on the business goals for the season time and to inspire them to push the limits, a sales representatives’ engagement program was organised across regions. Towards the end of September 2021, Swaraj’s distributor, Performance Motors Ltd., chose different areas for conducting the events. The meets were inaugurated by a prominent local personality and hosted by a lively emcee. At these events, product presentations were made by the Bangladesh Country Team to reiterate the product features, seasonal offerings were explained, brand Mahindra videos were played and the highest performing sales representatives were recognised. The important regions of Rangpur, Dinajpur, Thakurgaon, Naogaon and Jashore were covered on 26th, 27th, 28th, 29th and 30th September 2021 respectively. The meets proved to be a success, and there are plans to reach out to sales representatives in more regions during October.
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