15 September 2021
With the aim of interacting with the farming community and getting them up close with Swaraj tractors, on-ground activities were conducted. Roadshows were organised by Tejbhakta International and Omni International Pvt. Ltd. spanning a period of 14 days in September 2021, and covering the Lumbini and Narayani zones. 10 tractor models, ranging from 735 to 963 4WD, were in focus during these exciting roadshows. They generated a lot of interest, resulting in enquiries and bookings. Meets were organised for existing customers and agents to interact by Omni International Pvt. Ltd. in the first week of September 2021 at Birgunj in the Narayani Narayani zone. They were well attended and led to enquiries and deliveries. During the second week of September 2021, service camps were organised by Tejbhakta International in coordination with Mr. Avhay Kant Mishra in Lumbini. As part of these camps, tractors were attended to, ensuring their proper maintenance. Spare parts were sold and health check-ups conducted for 92 farmers at these camps. Such marketing efforts play a crucial role in making Swaraj more popular amongst the farmers in the country and build their confidence in the brand.
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