AN INTERESTING TRACTOR DISPLAY

03 March 2022

On ground events generate a lot of interest and excitement, as farmers get to see the tractors on display and understand them better. Rancon Ltd.’s huge mela campaign, Unnatir Mela, did just that.
Held in March 2022, the campaign consisted of 17 consumer meets organised in different regions spread far and wide. The melas were well-promoted with vehicles going around neighbourhoods and promoters publicising the event over mikes and playing an interesting jingle. Leaflets were also distributed which gave detailed information about the events. At the melas, the Yuvo 575, 275 DI, 585 DI, Arjun Ultra 605 DI, Arjun Novo 605 DI and Rice Transplanter models were displayed attractively. The brand AV that was running continuously on the LED TV made the farmers aware of the brand journey, highlights and achievements. They also got to know more about the tractors through the first-hand experience of other farmers which was conveyed through video testimonials. In-depth discussions took place between the farmers and Rancon Ltd.’s sales team about the tractors and many bookings took place on the spot.  
The impeccably planned and well-handled Unnatir Mela was a fruitful endeavour for both, the brand and the farmers.