03 March 2022
On ground events generate a lot of interest and excitement, as farmers get to see the tractors on display and understand them better. Rancon Ltd.’s huge mela campaign, Unnatir Mela, did just that.
Held in March 2022, the campaign consisted of 17 consumer meets organised in different regions spread far and wide. The melas were well-promoted with vehicles going around neighbourhoods and promoters publicising the event over mikes and playing an interesting jingle. Leaflets were also distributed which gave detailed information about the events. At the melas, the Yuvo 575, 275 DI, 585 DI, Arjun Ultra 605 DI, Arjun Novo 605 DI and Rice Transplanter models were displayed attractively. The brand AV that was running continuously on the LED TV made the farmers aware of the brand journey, highlights and achievements. They also got to know more about the tractors through the first-hand experience of other farmers which was conveyed through video testimonials. In-depth discussions took place between the farmers and Rancon Ltd.’s sales team about the tractors and many bookings took place on the spot.
The impeccably planned and well-handled Unnatir Mela was a fruitful endeavour for both, the brand and the farmers.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,Read More
Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offerRead More
Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that factRead More
Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in BrazilRead More
An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,Read More
After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,Read More
Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.Read More
In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.Read More
The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions atRead More
When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,Read More