TWO POWERFUL LAUNCHES

10 June 2020

Since its inception, Erkunt Tractor is known to have designed new products on the basis of their research of the farmers’ requirements. In the recent past, Turkish farmers have been demanding tractors that would have high horsepower and would come equipped with the Powershuttle technology. To meet this need effectively, Erkunt Tractor launched two models - Kuvvet 130 CRD4 Powershuttle and Hasret 125 CRD4. Both the models offer more horsepower and higher fuel efficiencywith the CRD4 engine. The world got introduced to Kuvvet 130 CRD4 Powershuttle on 31st May 2020 and to Hasret 125 CRD4 on 1st June 2020 on social media. Traktörmetre, one of Turkey’s most popular agricultural TV show, hosted the new Kuvvet 130 CRD4 Powershuttle for an extensive product review on their official YouTube channel, www.youtube.com/ channel/UCjnliP4JvdY8VTVk-UPxQ7w. After the show was uploaded, the number of viewers reached an all-time high, making a new record for the Traktörmetre channel. It just went on to prove how eagerly the farmers have been waiting for this type of tractor, and is a strong indicator of its success in the market. The power, fuel efficiency and other advantageous features of the other newly launched tractor, Hasret 125 CRD4, was showcased in a beautifully shot commercial, which was uploaded on www.youtube.com/ watch?v=j3pfj9RzRtM. The film emphasised on how the new model would ease the farmer’s job and save their valuable time. The farmers were very excited to see that the tractor they truly wanted was now within their reach.

More Updates

More Updates

16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

Read More

01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

Read More

05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

Read More

05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

Read More

07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

Read More

12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

Read More

14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

Read More

18 May 2020

Retail Push through Promotion and Customer Connect

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.

Read More

15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

Read More

18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

Read More