12 April 2021
Tractors being the farmers’ most trusted companions need to be well taken care of at regular intervals. Mahindra’s dealers organised free service camps to give farmers more benefits than just getting their tractors serviced. Balaju Auto Works organised free service camps at various locations including Biratnagar and Birgunj. On the other hand, Ace Auto Traders conducted free service camps in Kawashoti and Gaidakot, AK Enterprises in Maharajganj and Chantrauta, and Ambu Marketing in Lamhi and Gadawa. In addition to their tractors being serviced at these camps, farmers got discounts on spares and lubricants, a free health check-up as well as a smart, branded merchandise as a gift. The camps were well promoted, attracted sizeable footfalls as well as generated bookings and enquiries. Such on ground activities provide a good platform for creating a stronger bond between the brand and the farming community.
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