INVENTIVE DESIGN THAT WON

01 July 2020

As part of its 2020 Invention competition, Mitsubishi Mahindra Agricultural Machinery Co. Ltd. invited entries for the bonnet design of its GA/GM tractor, which is its flagship product. The criterion was that the design had to suit the vehicle class, while representing the tractor's brand image by adopting its iconic Eagle Design. The basic structure of the Eagle Design includes three diamonds placed in the center of the front grill, with the beak being represented by the nose and the sharp eyes by the headlights and silver lines. Furthermore, the balance between the sidelights installed under the headlights and the front grill opening was considered. The design structure had to maximize the area of opening while ensuring good visibility, whereby both design and function would be achieved. The winners were Hidetomo Watanabe, Naoki Kamata and Toshinori Watanabe and their design was implemented on the GA301, 551 and GM301(D)/551 (D) models.

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14 May 2020

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18 May 2020

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