BRAND COMMUNICATION AND PROMOTION

14 December 2020

<p>Reinforcing the brand’s message and making it more attractive with a promotional offer, Mahindra’s 3 major distributors gave the brand a good marketing push.</p>

<p>The brand communication was crafted around the idea of ‘Progress with Technology’ and appealed to the farmer’s sentiments with the use of a family image.</p>

<p>At the same time, the promotional offer branded as ‘Mahindra Utsav’, gave farmers a chance to win an assured or Bumper prize on their tractor purchase. The offer was valid from 15^th September – 30^th November 2020 on all models, and had well thought out prizes that would be highly valued by the farmers. The assured prize included health insurance, 50% discount on Mahindra’s Gryovator or 3-year wallet free service, which was an urgent farm need. The Mahindra Powerol Generator could be won as the Bumper Prize by a Lucky Draw.</p>

<p>The promo was advertised through print ads and collaterals at the showroom like gate arches, danglers and standees. Chequered boards were also set up and stickers and flyers were distributed to highlight the offer further.</p>

<p>The promotional offer generated interest and had a positive impact on the sales during that period, which made it a success.            

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