Showcasing At The Best

01 May 2019

At NFMS, the Mahindra booth experienced highTraffic. Both, current and potential owners Showed great interest in the products and also shared testimonials.

Nothing compares to staying on top of the mind for a brand. Precisely why, to capture people’s imagination with a display of Mahindra’s prowess, Mahindra Ag North America (MAgNA) exhibited at two of the largest farm shows in the U.S. – the World Ag Expo and National Farm Machinery Show (NFMS). Held between 12th and 14th February 2019 in Tulare, CA, the World Ag Expo is an outdoor show which brought 1500 exhibitors under one roof.

During this expo, the focus was on showcasing Mahindra’s unique mCRD engine solution to meet the Tier IV emissions regulations. In addition to its booth, Mahindra provided tug tractors to pull the people-mover trolleys around the show grounds. The brand got tremendous attention as the World

Ag Expo attracted more than 1,00,000 visitors. On the other hand, the National Farm Machinery Show (NFMS), which is the largest indoor farm show, was held between 13th and 16th February 2019. The grand show had eight interconnected exhibit halls, totaling to more than 1.2 million sq. ft., with 890 exhibitors and more than 3,10,000 visitors. At NFMS, the Mahindra booth experienced high traffic. Both, current and potential owners showed great interest in the products and also shared testimonials. The event got media attention as well, and it was a good opportunity to showcase the recently launched higher HP tractors and the sturdy subcompact eMax 20. To keep the visitors entertained and engaged, there was the popular, friendly game they could play - Farming Simulator 19 featuring the Mahindra Retriever. Being present at two major events not only proved to be highly beneficial in terms of customer interaction, but also paved the way for deeper market penetration for the brand.

More Updates

More Updates

01 May 2019

A Vibrant Presence At The Mazatlan Carnival

During the major parades down the malecon, 13 of mahindra tractors rolled on in a grand way.

Read More

01 February 2019

Being Present Where It Matters

Mahindra made a power-packed start to 2019 with participation in not one but three major agribusiness events in Brazil.
 

Read More

01 March 2019

Intent And Actions That Go a Long Way 2

Mahindra has captured a 20% market share in the region, and has won the heart of the paraguay farming community.

Read More

01 March 2019

Reconnecting With Customers To Rise

One should always do more of what they excel in. Even if in some cases, it demands a second try. That’s exactly what Mahindra has set out to do.

Read More

01 April 2019

Exhibiting Excellence At a Trade Fair

When opportunity knocks, open the door wide. Team Mahindra did exactly that in Myanmar. At the CII Exhibition held from 13th to 15th December 2018 at Hotel Lotte Yangon, Myanmar, they made their presence felt.

Read More

03 April 2019

Trained To Be Effective

Training does to a team what a whetstone does to a knife. With the intent to sharpen the skills of the sales team, a 1-day training session was held in Myanmar.

Read More

01 April 2019

Partnerships That Add Big Value

The power of two is greater than that of one. In a strategic achievement, Mahindra sealed their partnership with Alamo Group and Topcon.

Read More