01 May 2019
At NFMS, the Mahindra booth experienced highTraffic. Both, current and potential owners Showed great interest in the products and also shared testimonials.
Nothing compares to staying on top of the mind for a brand. Precisely why, to capture people’s imagination with a display of Mahindra’s prowess, Mahindra Ag North America (MAgNA) exhibited at two of the largest farm shows in the U.S. – the World Ag Expo and National Farm Machinery Show (NFMS). Held between 12th and 14th February 2019 in Tulare, CA, the World Ag Expo is an outdoor show which brought 1500 exhibitors under one roof.
During this expo, the focus was on showcasing Mahindra’s unique mCRD engine solution to meet the Tier IV emissions regulations. In addition to its booth, Mahindra provided tug tractors to pull the people-mover trolleys around the show grounds. The brand got tremendous attention as the World
Ag Expo attracted more than 1,00,000 visitors. On the other hand, the National Farm Machinery Show (NFMS), which is the largest indoor farm show, was held between 13th and 16th February 2019. The grand show had eight interconnected exhibit halls, totaling to more than 1.2 million sq. ft., with 890 exhibitors and more than 3,10,000 visitors. At NFMS, the Mahindra booth experienced high traffic. Both, current and potential owners showed great interest in the products and also shared testimonials. The event got media attention as well, and it was a good opportunity to showcase the recently launched higher HP tractors and the sturdy subcompact eMax 20. To keep the visitors entertained and engaged, there was the popular, friendly game they could play - Farming Simulator 19 featuring the Mahindra Retriever. Being present at two major events not only proved to be highly beneficial in terms of customer interaction, but also paved the way for deeper market penetration for the brand.
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