15 February 2019
It is a grand feeling indeed! Mitsubishi Mahindra Agricultural Machine Co. Ltd. was awarded the Grand Prix at the 14th Japan Agricultural Newspaper Advertisement Awards held on July 13, which are hosted by the Japan Agricultural Newspaper. We bagged the award for our advertisement series – “Long Life, People and Tools Too for long and strong”. The judging process was a challenging one – 32 candidates were picked from 5,000 advertisements published in the newspaper, and these were shortlisted to 18 finalists. Following readers’ and a judges’ selection, the Top Ten winners were decided. It was a matter of great pride for us to have cut through the clutter and made it to the top!
Last year, when we received the encouragement prize, another company from our category won the Grand Prix. We too hoped to earn this great honour someday, and drove ourselves towards this achievement. Our series – “Long Life, People and Tools Too for long and strong” – demonstrates our positive attitude, reliability and deep-rooted bond with local farmers. Through the various ads in this campaign, we highlighted our mission to develop agriculture in Japan as a valued partner of the farmers. We will continue to publicise the same advertising theme all through 2018 too.
Last but not the least, we would like to say ‘Thank you’ to all the people who worked together to make this campaign such an outstanding success.
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