INCREASING PRESENCE IN SOUTH BRAZIL

13 July 2021

Mahindra’s focus on fast growing its footprint in Brazil has resulted in an expansion of its dealer network in South Brazil. After the launch of 2 new Mahindra stores in Rio Grande do Sul State, the brand now has 8 points of sales and after-sales service in the state. One of Mahindra’s first dealers in Southern Brazil, Scarpa, which has its outlet in Turvo, Santa Catarina State, opened another store in Três Cachoeiras, Rio Grande do Sul. “I am one of Mahindra’s first authorised dealers in Brazil. I always believed in the strength of brand Mahindra. Their tractors are robust, fuel efficient, and the producers who decide to buy a Mahindra tractor, easily realise why it is the best-selling brand of tractors in the world.”, explains Mr. Raphael Scarsanella (Director & Owner, Scarpa). Mr. Scarsanella further added that in the second half of the year, they plan to open a branch in Braço Norte, Santa Catarina State. “I am a real proof that Mahindra brings growth.”, he concluded. Agrinômica has also maintained a good, continuous pace of growth. Recently, it announced the opening of its 5th store. This new store is located at Frederico Westphalen, Rio Grande do Sul, and is the dealer’s first store in this region. Agrinômica, one of Mahindra’s largest dealers, has the largest number of points of sale and after-sales service. Headquartered in Marmeleiro, Paraná, it has outlets that cover Paraná, Santa Catarina and Rio Grande do Sul. In a matter of just 33 months, Agrinômica has delivered more than 200 tractors, building a strong bond with farmers in the region. “The producer wants a tractor that won't let him down. He also looks for the servicing to be done by trained and qualified staff, and that's what Agrinômica has.”, commented Mr. Ademilson Corbari (Sales Director, Agrinômica). As Mahindra’s dealers expand their network, the brand is gaining mileage with a larger section of the Brazilian farming community.