IMPORTANT DISCUSSIONS GO LIVE

10 August 2020

Adapting to the new normal of no in-person meetings, topics significant to farming in Brazil were discussed over live sessions online. 
On 14th July 2020, Mahindra’s dealer, the Qualicitrus Group, held a live session to discuss the most modern technologies in the fight against greening in orange orchards.Greening is a disease caused by bacteria that affects citrus groves, leaving its leaves yellow as a result of plant malnutrition. Productivity falls significantly and the orchard's longevity is drastically reduced by up to 50%. On the world stage, Brazil is the biggest orange producer, followed by China, India, Mexico and the United States, and it is also the biggest exporter of orange juice. Hence, this problem is very important to address and tackle. Mr. Gilberto Dutra (Product Marketing Specialist, Mahindra), talked about technologies related to agricultural machinery that could help to combat greening. He highlighted the performance of the 8000S Cabin in citriculture. As citriculture demands 80% of the operating time of the tractors with attachments to clear or spray the orchards, it is beneficial to have a tractor that is simple to operate and fuel efficient. Mahindra’s 80 HP model, 8000S is designed to meet these needs and enable farmers to reduce their costs as well as increase productivity, last long and even help in overcoming the challenges of greening. Mr. Jak Torretta Jr. (General Operations Director, Mahindra Brazil) along with Mr. Felipe Palma (Partner, Qualicitrus Group and Commercial Director, Amazon AgroSciences) commenced and concluded the live meeting.
On 12th August 2020, a live session was conducted by the Innovation Centre of Agricultural Machines and Equipment at the Federal University of Pelotas - UFPel/LOL. It was the third live session by the University, and the participants included students, teachers and rural producers, who collectively raised the level of conversation and technical information exchange. Mr. Gilberto Dutra (Product Marketing Specialist, Mahindra) was part of this session and he ardently spoke on the new technologies in agricultural machines. 
Participating in these collaborative and progressive live sessions left Mahindra personnel feeling enriched, and it marked the important role the brand plays in advancing Brazilian agriculture.    
 

More Updates

More Updates

16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

Read More

01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

Read More

05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

Read More

05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

Read More

07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

Read More

12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

Read More

14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

Read More

18 May 2020

Retail Push through Promotion and Customer Connect

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.

Read More

15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

Read More

18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

Read More