10 August 2020
Adapting to the new normal of no in-person meetings, topics significant to farming in Brazil were discussed over live sessions online.
On 14th July 2020, Mahindra’s dealer, the Qualicitrus Group, held a live session to discuss the most modern technologies in the fight against greening in orange orchards.Greening is a disease caused by bacteria that affects citrus groves, leaving its leaves yellow as a result of plant malnutrition. Productivity falls significantly and the orchard's longevity is drastically reduced by up to 50%. On the world stage, Brazil is the biggest orange producer, followed by China, India, Mexico and the United States, and it is also the biggest exporter of orange juice. Hence, this problem is very important to address and tackle. Mr. Gilberto Dutra (Product Marketing Specialist, Mahindra), talked about technologies related to agricultural machinery that could help to combat greening. He highlighted the performance of the 8000S Cabin in citriculture. As citriculture demands 80% of the operating time of the tractors with attachments to clear or spray the orchards, it is beneficial to have a tractor that is simple to operate and fuel efficient. Mahindra’s 80 HP model, 8000S is designed to meet these needs and enable farmers to reduce their costs as well as increase productivity, last long and even help in overcoming the challenges of greening. Mr. Jak Torretta Jr. (General Operations Director, Mahindra Brazil) along with Mr. Felipe Palma (Partner, Qualicitrus Group and Commercial Director, Amazon AgroSciences) commenced and concluded the live meeting.
On 12th August 2020, a live session was conducted by the Innovation Centre of Agricultural Machines and Equipment at the Federal University of Pelotas - UFPel/LOL. It was the third live session by the University, and the participants included students, teachers and rural producers, who collectively raised the level of conversation and technical information exchange. Mr. Gilberto Dutra (Product Marketing Specialist, Mahindra) was part of this session and he ardently spoke on the new technologies in agricultural machines.
Participating in these collaborative and progressive live sessions left Mahindra personnel feeling enriched, and it marked the important role the brand plays in advancing Brazilian agriculture.
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