05 July 2021
With the aim to reach a larger number of farmers and increase the brand’s presence in Mexico, Mahindra’s dealer Tunel System opened its third branch in La Barca, Jalisco State. La Barca is known to have a planted area of 35,000 hectares with grains being the most popularly grown here. The launch took place on 9th April 2021, and the ribbon cutting ceremony was carried out by Mr. Miguel Angel Rodriguez (General Director, Tunel System), accompanied by Mr. José Ricardo Cabanas (Commercial Director, Agriequipos Motomex). After this outlet’s launch, Mahindra has 22 points of sale across Mexico, which makes it more accessible to farmers and begins a new chapter of its growth story in North America.
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