GROWING THE PRESENCE

05 July 2021

With the aim to reach a larger number of farmers and increase the brand’s presence in Mexico, Mahindra’s dealer Tunel System opened its third branch in La Barca, Jalisco State. La Barca is known to have a planted area of 35,000 hectares with grains being the most popularly grown here. The launch took place on 9th April 2021, and the ribbon cutting ceremony was carried out by Mr. Miguel Angel Rodriguez (General Director, Tunel System), accompanied by Mr. José Ricardo Cabanas (Commercial Director, Agriequipos Motomex). After this outlet’s launch, Mahindra has 22 points of sale across Mexico, which makes it more accessible to farmers and begins a new chapter of its growth story in North America.

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16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

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01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

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05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

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05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

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07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

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12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

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14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

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18 May 2020

Retail Push through Promotion and Customer Connect

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.

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15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

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18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

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