FINDING FAVOUR AT THE FAIRS

17 March 2022

Part of the Erkunt Tractor family since 2021, ‘Hisarlar Makina’ is one of the leading agricultural machinery manufacturers in the Turkish and global markets. With the development of farming techniques and the increase in product variety, the brand is trusted by farmers in Turkey and across the world. This farmers’ favourite brand took part in two of the most important fairs in the country. 
Hisarlar’s presence at the Izmir Fair, which took place in February 2022, was unmissable as it had an attractive and well-branded stall and display area. “Hisarlar has been producing tillage machines in the agricultural machinery sector with its own design and production capabilities since 1984. Hisarlar, which specialises in agricultural equipment, which is the complementary product of the tractor, and has a wide product range, is one of the leading agricultural machinery manufacturers serving Turkish agriculture for more than 35 years and exports to 36 countries. Our understanding of quality is open to continuous improvement, and our users' experiences feed this process.”, emphasised Mr. Tolga Saylan (CEO, Erkunt Tractor).  
In March 2022, Hisarlar participated in the Konya Agriculture Fair and received a lot of appreciation from the visitors for its product variety and quality. Speaking on the occasion, Mr. Tolga Saylan (CEO, Erkunt Tractor) said, “Market conditions, customer expectations, customers' understanding of comfort are changing rapidly. Competition is too much, and customers can now access products and services very quickly and easily. Therefore, we, the producers, have to develop our products based on findings of non-stop Research and Development, make long-term studies and tests on functions that will make our farmers' lives easier, and apply this to our products. This age has made us all more detailed researchers. Every issue that arises in the fairs we attend, farm experiences and customer visits are precious. Konya Fair is one of the biggest platforms serving this purpose. Hearing the voices of our farmers closely and communicating with them face to face inspires new projects at our R&D Centre.”
 

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