EXCITING MAHA SEASON LAUNCH

23 August 2021

The infotainment live program, DIMO Ovita with Mahindra, has become a popular medium to communicate with the audience. DIMO launched its recent Maha season campaign with this program and attracted a sizeable number of viewers on social media.    Hosted by famous comedians, Podi Malli and Chuti Malli, the program’s main focus was to announce the biggest raffle draw of the season. During the Maha season, customers who pay a minimum advance to buy Mahindra tractors before 31st October 2021 and complete the total payment by 31st December 2021 stand a chance to win a free Rotovator with the purchase of every Mahindra Yuvo 4WD tractor and a discount of Rs. 150,000 on the rotavator if they buy Mahindra Yuvo 2WD tractors. In addition, the program featured a section in which experts educated the audience on how to optimally use and maintain agricultural machinery and manage finances while investing in them. Well-known celebrities like Kokila Pawan, Samanalee Fonseka, Dimuth Karunaratne and Sachini Nipunsala were a part of this program and enhanced its appeal.

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