15 August 2022
Mahindra’s business partners in Bangladesh, Karnaphulli and Rancon, flagged off the “Unnati Mela” (Customer Connect Program) from May to July 2022. The aim was to facilitate direct interaction with existing and potential customers and other stakeholders. Multiple customer melas and product demonstrations were organized across the country as a part of this prestigious event.
An effective communication campaign helped in drawing a large number of attendees, for this event. Over three months, the team interacted with existing and prospective customers and gathered significant insights into their changing needs and aspirations. The event aided in a significant demand generation & recall that had an overall positive rub off on the brand.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,Read More
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Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that factRead More
Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in BrazilRead More
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Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.Read More
In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.Read More
The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions atRead More
When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,Read More