06 July 2021
To give farmers a thorough understanding of the tractors and to build their confidence in the brand, Mahindra dealers organised demos at different locations. Keeping in mind the current situation, the demos were kept for a small group of farmers. In May, Agri Empresas La Raza conducted a demo of the Mahindra 6060 4WD Creeper model in Cuquio, Jalisco for 15 corn farmers. On the other hand, Tunel System held two demos across May and June. It also showcased the power of Mahindra 6060 4WD Creeper model in Zamora, Michoacan to 17 avocado producers. In June, it organised a demo of Mahindra 8560 model in La Barca, Michoacan for 20 corn farmers. During this demo, the fields were prepared for sowing corn. The demos helped the farmers get a firsthand experience of the tractors, their features, unique strengths and performance. The attendees were suitably impressed with Mahindra tractors, and it laid the foundation of a future relationship.
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,
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