01 May 2019
During the major parades down the malecon, 13 of mahindra tractors rolled on in a grand way.
The Mazatlán Carnival, same as Mardi Gras, is the world’s third largest carnival celebration. In 2019, this grand party was held between 26th February and 5th March. Every year, the event sees a huge turnout of people, all in the mood for celebration before Lent begins. The carnival presents a great opportunity to capture people’s imagination and earn a place in their minds. Mahindra Mexico made the most of this carnival time by sponsoring it. This strategic move gave the brand a massive presence through the 8 days. During the major parades down the Malecon, Mahindra tractors rolled on in a grand way. 13 tractors which included the 6060, 8000, 8560 and 9500 models were the centre of attention.
As part of the sponsorship deal, Mahindra got good exposure in terms of print, TV and radio ads as well as social media presence. Riding on the back of such a popular event proved to be a smart plan to promote the brand
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