11 February 2022
Right in the beginning of 2022, the partnership between Mahindra Brazil and Lar Máquinas, the business unit of Lar Cooperativa, the 3rd largest cooperative in the state of Paraná, was announced. This partnership facilitated over 12,000 cooperative members to access Mahindra’s wide-ranging portfolio.
“Mahindra sealing this partnership with Lar Máquinas demonstrates the strength of the brand and the perfect adaptation of Mahindra tractors in Brazil. As the portfolio consists of extremely reliable products, it is possible to give the best warranty terms in the Brazilian market. We have the best team in Sales, After-Sales, National Consortium and Mahindra Finance to give the best to Brazilian producers, and from now on to all members of Lar Cooperativa, especially in the states of Paraná and Mato Grosso do Sul.”, said Mr. Jalison Cruz (Commercial Manager, Mahindra Brazil).
The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,
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Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer
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Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact
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Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil
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An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,
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After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,
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Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.
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In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.
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The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at
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When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,
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