11 February 2022
Right in the beginning of 2022, the partnership between Mahindra Brazil and Lar Máquinas, the business unit of Lar Cooperativa, the 3rd largest cooperative in the state of Paraná, was announced. This partnership facilitated over 12,000 cooperative members to access Mahindra’s wide-ranging portfolio.
“Mahindra sealing this partnership with Lar Máquinas demonstrates the strength of the brand and the perfect adaptation of Mahindra tractors in Brazil. As the portfolio consists of extremely reliable products, it is possible to give the best warranty terms in the Brazilian market. We have the best team in Sales, After-Sales, National Consortium and Mahindra Finance to give the best to Brazilian producers, and from now on to all members of Lar Cooperativa, especially in the states of Paraná and Mato Grosso do Sul.”, said Mr. Jalison Cruz (Commercial Manager, Mahindra Brazil).
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