WHEN THE BEST OF THE BEST COMPETE

15 June 2020

The highly prestigious ‘Tractor of the Year’ Award, which has been held since 25 years now, has gone online this year. The award celebrates the best tractor in the European market and its jury comprises of representatives from 25 countries. With the competition being held online, its format has changed as well. Every week, episodes are aired on different topics. All the contesting companies are required to make digital presentations of their products through videos. ArmaTrac is competing in two categories, ‘The Tractor of the Year’ and ‘Best Utility’ with its global brands, ArmaTrac 1254 Lux and ArmaTrac 1004 Lux models respectively. The 1254 Lux model was showcased on https://youtu.be/KrsmSKS40Fs and the1004 Lux model on https://youtu.be/PoNpfYvZS50. The voting parameters for ‘The Tractor of the Year’ category are - the engine and transmission specifications, all kind of electronics for the tractor management, hydraulics, cabin comfort, innovative technical features, general design, connectivity as well as the precision in agriculture. In addition to these parameters, ‘The Best Utility’ category will judge the versatility and utility of the tractors that are above 70HP with maximum 4 cylinders and a maximum operating weight of 8900 kgs. ArmaTrac is all set to showcase its feature packed models and give the other participating brands a tough competition.

More Updates

More Updates

16 November 2019

Transforming Farming

The presence of Mahindra and Mahindra, the world’s largest tractor manufacturer by volume, at Agritechnica held in Hanover, Germany, between 10th – 16th November 2019,

Read More

01 April 2020

GRANDLY DISPLAYING THE BRAND POWER

Important trade events offer the best platform to reinforce the brand’s might. Mahindra Ag North America made the most of the two biggest opportunities that February had to offer

Read More

05 May 2020

THE LAUNCH OF A NEW TRAINING CENTRE

Having a training ground plays a vital part in staying smarter and sharper than the competition. Mahindra Ag North America stands by that fact

Read More

05 May 2020

SHINING WHERE IT COUNTS

Mahindra made a high impact from the beginning of 2020 by being part of three important agribusiness events in Brazil

Read More

07 May 2020

MAKING THE MOST OF EVERY SHOW

An engaging presence at trade shows is a proven way to reach out to more members of the farming community. By being part of two expos during February,

Read More

12 May 2020

TRACTORS THAT RULE THE FIELD

After grappling with the adverse effects of a spate of natural calamities like drought, flood and bushfires,

Read More

14 May 2020

SPREADING THE DEALER NETWORK

Mahindra is making fast strides in South Africa to widen its reach and penetrate deeper into the farm equipment market.

Read More

18 May 2020

Retail Push through Promotion and Customer Connect

In Serbia, an aggressive and multi-pronged strategy was employed to enable the steady growth of the brand in the market.

Read More

15 May 2020

TRAINING FOR BETTER UNDERSTANDING

The better one knows the product, the better one gets at their job. The IO Customer Care tea organised product training sessions at

Read More

18 May 2020

THE MEETING POINT OF IDEAS

When the year begins with a clear vision, an exchange of brilliant ideas and heightened motivation,

Read More