IMPACTFUL DESIGN WINS RECOGNITION

18 May 2021

A great design always gets appreciated. The tractor series (GS/GM/GA/GCR) that took on the Eagle design won the 2020 Good Design Award. The Eagle design, adopted as the new design icon since 2017, reflects the image of the eagle - sharp claws that firmly grasp the earth, big wings and the eagle's vitality and stability. By superimposing the tradition and pride of the three diamonds, the ideal shape was achieved. This sharp design is true to the concept of ‘Design that goes beyond the agricultural machinery.’ According to the judges, “In agriculture, where labour shortage is a serious issue, improving its efficiency as well as upgrading the image of agricultural work is a major challenge.” The Eagle design makes a bold improvement by superimposing the image of tradition and pride on the tractor, which lends it a sense of security. The red and black colour scheme expresses the tractor’s strength, while the arrangement of lights adds to its styling. It’s designed in a way that brings joy and pride to the operators driving the tractor. By revamping the tractor’s exterior, Mitsubishi Mahindra Agricultural Machinery Co. Ltd. has not only improved the expected value of the product’s functionality but also the image of agricultural work.