03 December 2020
Recognising the importance and impact of an influencer, KR Máquinas, dealer of Mahindra tractors in Paraná, invited popular agro influencer, Jedielson to test Mahindra’s 9500S model with cabin. Jedielson, a tractor mechanic in Toledo/Paraná region, has in-depth knowledge of tractors and a strong presence on social media. He has almost 56,500 subscribers on his YouTube channel, and an average of 6,000 to 8,000 views. Some of his videos garner more than 20,000 views too. His channel is a good platform for those seeking detailed information on tractors.
While reviewing Mahindra’s 9500S model with cabin, Jedielson highlighted the tractor’s performance, capacity to pull heavy implements, fuel economy and other important brand differentials. He was suitably impressed with the tractor and called it brave. The video got a great response of more than 13,000 views, which helped increase brand awareness. Check out Jedielson’s review, on his youtube channel JEDI8690 MÁQUINAS or on the link https://youtu.be/TQD6YcQCyp4.
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